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PickEat Wins Pitch Battle at Social Football Summit

5/21/25 4:56 PM Matteo Lombardi 3 min read

“PickEat Wins Pitch Battle at Social Football Summit: Revolutionizing Event Food & Beverage”

We’re thrilled to announce that PickEat has been recognized as a leading force in event innovation by winning the prestigious Pitch Battle at Social Football Summit 2024. Competing alongside groundbreaking startups, our solution to long queues and food service inefficiencies stood out for its ability to transform fan experiences, boost vendor profits, and empower organizers with actionable insights.

Here’s how PickEat impressed the judges, changed the game, and is revolutionizing the food and beverage industry one event at a time.

What is the Social Football Summit?

The Social Football Summit (SFS) is one of the most influential events in sports innovation, bringing together top stakeholders, startups, and decision-makers in football and technology. As part of the EXTRATIME Pitch Battle, startups presented groundbreaking solutions to enhance the football and fan experience.

PickEat was selected to pitch alongside some of the most innovative companies in the industry, showcasing how we’re solving real problems for fans, vendors, and event organizers.

Our winning pitch: solving event F&B challenges

Events, whether football matches, concerts, or festivals, are plagued by a common issue: long queues at food and beverage stands. Fans miss out on critical moments, vendors lose potential sales, and organizers lack the tools to optimize food and beverage flows.

During the pitch, we highlighted how PickEat directly addresses these challenges with:

Seamless Fan Experience: Fans can order in seconds and pick up food without waiting in line.

AI-Powered Tools for Vendors: Real-time order distribution and stock management maximize efficiency and reduce waste.

Actionable Insights for Organizers: Our platform tracks F&B operations, enabling better decision-making and improved revenue.

Our promise is simple: No queues. No waste. Just seamless, smart operations.

Why PickEat stood out

The judges were looking for solutions that provide tangible value to the industry. PickEat stood out because:

1. Real Impact: Proven results like a 22% increase in vendor revenue and 42% reduction in food waste.

2. Fan-Centric Innovation: We prioritize the fan experience while ensuring profitability for vendors.

3. Scalability: PickEat’s platform works for stadiums, festivals, and exhibitions alike.

As football fans ourselves, we understand the importance of enjoying the match without missing a moment.

What this Award means for PickEat

Winning the Pitch Battle is not just a recognition of our technology but validation of our mission: to transform the food and beverage experience at events. It also reinforces our commitment to working with stadiums, teams, and organizers to enhance every fan’s experience.

This award opens doors to new opportunities, partnerships, and collaborations, helping us scale faster and bring seamless F&B solutions to more events worldwide.

A thank you to the SFS Community

We’re honored to be part of the Social Football Summit’s innovation ecosystem. A big thank you to the organizers, Almaviva, and the judges for recognizing the value PickEat brings to events.

We’re just getting started, and we can’t wait to share our journey as we continue transforming the industry.

Join the Revolution

At PickEat, we’re passionate about making events seamless for fans, vendors and organizers. Winning the Social Football Summit Pitch Battle is just the beginning.

Whether you’re a stadium manager, vendor, or football fan, we invite you to join us in creating the future of food and beverage services.

Interested in learning more? Contact us today or explore how PickEat can transform your next event.

Matteo Lombardi

PickEat Chief Strategy Officer - B2B Growth Marketer

Ready to change your event?